On Monday, Adobe … A decade after our first Digital Trends report, we explore how leading businesses are taking advantage of digital transformation to set them apart from the mainstream. Companion research is based on a survey with more than 1,100 U.S. consumers (18+ yrs) in October 2020. Author By Coresight Research December 4, 2020 . “Heavy discounts and aggressive promotions starting in early November succeeded at getting consumers to open their wallets earlier.” All the best products. Adobe Digital Insights. Adobe Analytics has released its latest Adobe Digital Economy Index report for May 2020, finding that e-commerce sales in May 2020 alone eclipsed the entire 2019 holiday shopping season. Adobe today released its online shopping predictions for the 2020 holiday season (Nov. 1 – Dec. 31). Adobe Analytics has released its latest Adobe Digital Economy Index report for May 2020, finding that e-commerce sales in May 2020 alone eclipsed the entire 2019 holiday … For last minute online purchasing the most preferred shipping option is one-day shipping (45 percent) followed by curbside pickup (37 percent). U.S. online retailers evaluated. Online shoppers in the US spent $10.8 billion on Cyber Monday, missing Adobe’s original projection by almost $2bn, evidence that retailers pulled sales forward by offering deals earlier than … Award Winners Versus ... director of Adobe Digital Insights. Thank you very much for the super exciting blog posts in the different topics. Online holiday spending in the US is expected to grow by 33 per cent to reach $189 billion this year as consumers increasingly shop remotely due to the Covid-19 pandemic, a study by Adobe Digital Insights found. Unsurprisingly, Thanksgiving, Black Friday and Cyber Monday represented the bulk of total spend over the five-day period. Key insights. When it comes to electronics and appliances, Apple AirPods, Air Fryers, and Fire TV were most popular. COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Discounts are expected to lessen by approximately 5-10 percent across most categories in the weeks running up to Christmas. Adobe said that Small Business Saturday, the newest of the Thanksgiving shopping holidays, saw $4.7 billion spent, a record for the day and up 30.2% on … Luxury Retail (1), omnichannel (7), personalisation (80), retail (48) by Digital Europe. It predicted that at least $13 million per minute would be spent during peak online shopping on Monday night. Get it there by Christmas: 2020 holiday shipping deadlines. Download report. By Winni - 12:18 PM on December 19, 2019 Reply. Digital sales were up 77.8% year over year in May to $82.5 billion, tracking higher than holiday shopping levels on Black Friday and Cyber Monday. But once people had enough clothes to get them from the couch to the work Zoom call and back again, the … Adobe Digital Insights has released its 2018 online Holiday shopping recap report. “Cyber Monday continued to dominate the holiday shopping season, becoming the biggest online shopping day in U.S. history, despite early discounts from retailers,” Schreiner says. According to the analysis, a record $10.8 billion … We analyzed terabytes of Adobe Analytics data in near real time to uncover powerful insights that help you understand and act on digital commerce trends. Adobe's Digital Economy Index found 130 non-holiday days hit $2 billion in online sales in 2020, as Labor Day YoY growth slowed to 12%. Want to understand how much and when consumers are spending, as well as what they are buying this holiday season? It looks like we know the … Organic search was the biggest winner during the period in increasing revenue share, at 11 percent growth YoY. Revenue dollars: 2019 vs. 2020November 1–. What we learned. Adobe Digital Insights expected sales of between $10.8bn and $12.7bn as retailers provided massive discounts. Holiday commercials from tech companies often get high marks during the holidays, reminding everyone of the power of connection, which has never been more needed than in 2020. Paid search continues to dominate both revenue share and visit share this year (25 percent and 24 percent respectively), but direct traffic isn’t far behind (21 percent and 22 percent). Just as customer insights are at the heart of great experience, Adobe Analytics is part of the foundation of Adobe Experience Cloud. We analyzed billions of data points across Adobe Experience Cloud to bring you the most comprehensive and accurate insights for online retail and e-commerce. Total online spending in May hit $82.5 billion, up 77% year-over-year. » adobe digital insights. Introducing the DEI. Adobe said it expects online shopping and curbside pickup to continue to be used more often this holiday season compared to years past. Adobe Digital Insights Holiday Recap 2019 1. Their researchers found that post-Cyber Monday, shoppers were continuing to hit online outlets to make holiday purchases. Also of note: Social media is driving more online sales. Adobe’s forecast of $10.3 billion, another sign of cautious consumer spending during the pandemic and shoppers reacting to deals earlier in the holiday … News Briefs; 22 hours ago; After … Download the report. Shoppers moved a huge portion of their apparel shopping online in May and June as they avoided brick-and-mortar stores,” says Taylor Schreiner, director of Adobe Digital Insights at Adobe. As the mobile shopping experience continues to improve, close to half (46.5 percent) of all online sales came from smartphones—setting a new record. Sign up here. Based on Adobe Analytics data, Adobe analyzed over one trillion visits to U.S. retail sites and 100 million SKUs from 80 of the 100 largest U.S. retailers – more than any other technology company. AFP Bloomberg. The digital price index for certain products varies during the holiday season, often by day, impacting the value consumers receive for each dollar spent. Get in touch with us to learn more about creating personalized retail experiences that help drive customer acquisition and loyalty throughout the year. I am really interested in digitalization. Data from Adobe, which uses Adobe Analytics to analyze one trillion visits and 100 million SKUs from 80 of the 100 largest retailers in the U.S., found that consumers spent a whopping $34.4 billion during this year’s Cyber Week, which represents a 20.7 percent year-over-year (YoY) increase. Related Stories. COVID-19 has changed how we live and technology is used more widely now than ever. Additionally, retailers that offer curbside pickup benefited from a 31 percent higher conversion rate of traffic to their sites. According to Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend amounted to $34.4 billion, with Cyber Monday alone accounting for $10.8 billion of … “While yesterday was a record-breaking Thanksgiving Day with over $5 billion spent online, it didn’t come with the kind of aggressive growth rate we’ve seen with the start of the pandemic,” says Taylor Schreiner, director of Adobe Digital Insights. Meanwhile, Adobe Digital Insights notes that Cyber Monday is now the single-largest online shopping day in history, with a reported $10.8 billion in sales according to their data. For 2020, they are June 30–July 3 and December 24–January 1. HOLIDAY RECAP 2019 ADOBE ANALYTICS INSIGHTS 2. “2020 has been a year of extraordinary disruption, but we have also seen significant creativity and innovation in retail. View the top consumer spending trends. Discover the technology and consumer trends during the evolution of retail. Want to understand how much and when consumers are spending, as well as what they are buying this holiday season? Kim Davis on November 30, 2020 at 11:21 am More; Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. SHARE. Adobe's Digital Economy Index found 130 non-holiday days hit $2 billion in online sales in 2020, as Labor Day YoY growth slowed to 12%. Share This Story, Choose Your Platform! These include toys (+294 percent) and personal care products (+278 percent). $3.6 billion was spent via smartphones, a 25.3 percent increase YoY, reaching 40 percent of the total online spend. Best Products. We kept in touch to leaders in marketing, advertising, e-commerce, creative and IT roles for their insights. “Consumers also changed what they bought, preferring pajamas and sweatpants to work suits. 2020 came in a package that no one expected — and we’re here to give you the tools to make great customer experiences. COMPANIES THAT TRUST citybiz. Spark’s e-commerce hub is designed to bring SMBs up to date and minimize any disadvantages they may have when it comes to effectively using digital marketing over the 2020 holiday season. COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. The funny and heartfelt spot from French telecom company Bouyges taps into the … Consumers spent a record-breaking $83B online during the 2015 holiday season, according to Adobe Digital Insights, and we expect online shopping to surge even higher this season. In order for marketers to attract and retain consumers during the upcoming holiday season, they can’t miss a moment with their audience. That is a key takeaway from a new Adobe Analytics forecast which notes that retail sites saw a surge of visits - more than 1 trillion - to US retail sites the day after the election. With people spending most of their time inside, the holiday season is going to look a bit different this year. Take a look at the top takeaways on what consumers are doing this season. The first six months of 2020 have driven $368.8 billion in online spend. We expect this to become even more pronounced as we approach Christmas, and free and less expensive shipping options continue to dwindle. 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