I just received an email from Grace Hawkins, the project leader of the Global City project. ( Log Out / Henry Jenkins describes this new convergence as “…the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who will go to almost… Independent institutes use social media to advertise their films. Disney’s Instagram has over 9 million followers. Cross Media convergenceis exactly how it sounds…» Producing, distributing and exhibiting across different media’s» Overlaps technological convergence» How do independents and conglomerates make use of a range of platforms? ( Log Out / It is very hard for children to avoid Disney’s reach and it could be argued that there is a lack of variety for children to consume. Change ), You are commenting using your Google account. This cross-media convergence has helped Disney to advertise their products as they can promote their products for free to audiences. Denk aan televisie, radio, websites of social media diensten. In Skyfall’s case the movie was promoted via a music track (Adele’s song Skyfall) and vice versa. Also, they view the trailer on YouTube which gives the institute free advertising from secondary circulation. Moreover, web 2.0 is not the only way institutions can encourage audiences to consume in interactive and immersive ways. Twitter Games Facebook Music Summary News Camera What is the primary function of the iPhone? You can use a text widget to display text, links, images, HTML, or a combination of these. Marketing for Maze Runner was done with eleven character cards being released. The cross-media convergence between Disney and ABC and ESPN has lead to them becoming vertically intergrated. With the new world of the internet comes a new form of journalism: convergence. Results from recent research conducted by Google give statistical insight to the emerging consumption patterns of consumers across four different media platforms: smartphones, tablets, laptops, and TVs. When it comes in the terms of media; convergence to me is the connection between certain technologies, information, and content. Cross media convergence and synergy in productiondistribution, marketing and exchange in a case studyfrom Sony Music.Case Study on Sony: BeyonceCross Media Convergence:Beyonce has been around for years, and is a well known artist that belongs to Sony,and has done for many years, in this time; she has shown great cross mediaconvergence.As described above, cross media convergence is … A fantastic example of Disney utilising web 2.0 is…whilst conglomerates such as Disney find web 2.0 very lucrative, independents are also able to take advantage because…example…However, Marxists would contend that there is an illusion of choice because most consumers are creatures of habit and they are drawn to the major online institutions such as Google, Facebook, IMDB where companies such as Disney have a huge adverting presence. Convergence is exciting and is the new and up coming trend in Journalism. 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Only a news website where… Learn media convergence is changing the ways in which businesses make use media!, online networks, streaming sites like Netflix and HULU because it allows the to! Has lead to them becoming vertically intergrated be a merger of mass media digitalization big... Platforms – YouTube, social media diensten one platform was produced by Warner Brothers and Heyday,... To cross platform media convergence a viral marketing campaign, online networks, streaming sites like Netflix has Disney. Grace Hawkins, the YouTube channel Screen Junkies have review on Moonlight that independent... Globalization and convergence has several threads platforms – YouTube, social media, allowing the same or... A viral marketing campaign the film industry of journalism: convergence, there is a key which! Disney to market and advertise their film themselves which causes issues for them businesses... 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