Half of Facebook users visit the site several times per day. Demographics: Men and women, ages 18-65 and older. The great part about sharing media on Facebook, Twitter, Pinterest, or … It’s one of the best social media platforms to promote new visual content you create, especially if you regularly maintain boards. Which provides businesses and professionals an opportunity to build massive awareness and engagement on their platform. And hereâs a new stat we havenât talked about on gender. This makes it the perfect platform for any brand with products or services that are targeting women. This provides an excellent opportunity for brands to drive real engagement with influencers and decision makers across different industries. So if your business primarily targets consumers, especially women, then Pinterest is a hard platform to avoid. Call 888-601-5359 or contact us online today for a free evaluation, WebFX® 1995-2020 That Drives Results®. Save my name, email, and website in this browser for the next time I comment. But not only is YouTube widely used, but it is also the 2nd largest search engine behind no other than Google. Twitter gives its users a steady stream of information and new content from all over the Internet. Technology has revolutionized the go to market strategy of modern businesses. Now, letâs go over some specific platforms to help you choose the best platforms for your business. Users can also network with one another through personal and professional interests. They have exceptional relationships within the music industry and have a fully licensed catalogue of over 11 million tracks in MP3 format, giving 7digital one of the broadest MP3 reaches in … Use some graphic design magic to spruce up some statistics or other interesting, evergreen content that’ll continue to get pins and grow your brand awareness over time. Twitter also offers advertising opportunities for companies that want to deliver digital ads to their target customers on the social media platform. Itâs full of professionals across a wide-spectrum of industries, especially B2B companies. The image-focus of the platform also makes it ideal for brands in the fashion, home décor, art, food, or fitness industries. Then, what could possibly be wrong with YouTube? With such a broad appeal, Facebook gives you the chance to turn your customer base into a community. Watch our video and keep reading to learn about the best social media platforms for businesses, including yours! That makes it the perfect social network for brands or companies that target young, hip demographics. Here you can see just how easy it is for users to shop on Facebook, save items they are interested in, and head straight to the companyâs website to make a final purchase. To this end, the Commission's Communication on Online Platforms, published on 25 May 2016, identified certain key areas where further efforts are needed. 3/4 of Facebook users visit the site on a daily basis. | If a user isn’t paying for a product, the product is the user. That can include everything from a scarf to an infographic, which means practically any company can find at least part of their niche on this social network. You should master the art of 1-2 social media platforms before you consider adding more to your strategy. Pinterest is full of home decor, fashion, food, and most importantly, shopping. Users can now conveniently search and pin products on Pinterest, and then, with the click of a button, they can add their favorite items to their shopping bag. Users can now conveniently search and pin products on Pinterest, and then, with the click of a button, they can add their favorite items to their shopping bag. So, in order to choose the best social media platforms for your business, you need to pick the ones where your audience is located. That means almost everyone in your customer base has a Facebook account, which is why it's a top social media site for businesses. With Facebook ads, you are able to target those who are most likely willing and ready to purchase your products or services. | Because of the younger demographic of Instagram users, there are fewer users with college education and high income compared to Facebook. Top 14 Social Media Sites for Businesses in 2020, 6 Facebook Marketing Strategies that Will Help You Stand Out, Top 5 Ways to Use LinkedIn for Content Marketing, Why Your Marketing Team Needs to Use Pinterest, 6 Social Media Sites You Can Use With Video Advertising Services, The Undeniable Advantages of Facebook Ad Management Services, Organic vs. Like Facebook, Instagram also allows you to message users directly. Maybe itâs because it’s owned by Facebook, or maybe itâs because it also has another 1 billion users. It has millions of engaged users every month, and practically every brand in the world has an account to update its customers. Pinterest is a place to share (or “pin”) different visual content so that other people can see it. Thatâs why itâs vital for businesses to be strategic about which social media platforms they work to build a presence on. âI am targeting a high-income, highly educated, professional affluent audience. Micro-content, on the other hand, is short-form, easy to digest content. Digital Recon: Reconnaissance of your known and unknown digital assets LYFE Marketing, Copyright All Rights Reserved © 2020, Below, weâve put together a quick and simple guide to choosing theÂ. Facebook has 2 billion users. What makes Facebook one of the best social media platforms for business isÂ, Another reason why Facebook is one of the best social media platforms for business is their, Instagramâs unique social media platform can provide some powerful benefits for your business. Product reviews, instructional videos, and similar kinds of content do exceptionally well on YouTube, especially when you’re educating part of your target market. You can share behind-the-scenes looks at your company, new deals on your services, and more by creating a simple Facebook page. The 3 different types of macro content consists of Video, Audio, and Written content. Instagram is another platform that feels like itâs non-negotiable. With this feature, you can easily provide behind-the-scenes footage of your business and share important news and updates with your followers. Facebook makes it easy for users to purchase from your company through the social media platform. Digital advertising is commonly bought and sold on digital exchanges for placement into digital media such as billboards, mobile apps and web sites. In terms of age, people of all ages use YouTube. The content that you post on your brandâs YouTube channel is searchable in both YouTube and Google. Instagram tends to have a bigger following in urban areas, meaning companies that focus on fashion or digital tech will usually do better than companies focused on agriculture or home-building. Photos, contests, questions, videos, and other short posts work exceptionally well on Facebook. They have multiple options for ad formats, depending on your unique digital advertising goals. Still have questions about the best social media platforms that we didn’t answer in this post? That’s why it’s essential to not only know the various social media networks available but also how they function for different sectors, audiences, and more. Comedy and music both do well on YouTube, but that doesn’t mean you can’t use this social media platform for your business. What social media platforms are they using? So in terms of the benefits of YouTube, is arguably the best social media platform for businesses. One of the best benefits of Instagram is that it allows you to tell your brandâs story with unique and engaging visual content. 83% of people earning over $75K a year use YouTube regularly. Need Help with Your Social Media Marketing? On Facebook, you can target by age, gender, employment, interests, purchasing behaviors, relationship status and … Examples of digital media include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital … Remember, itâs important to make sure that your YouTube videos are optimized for search if you want to get the most out of this helpful feature. It has several hundred million users every month, and some of them are bound to be interested in what you have to offer. This is especially helpful if your company makes a product or offers a service specifically for women — statistically, about 85% of Pinterest’s user base is female. LinkedIn got its start as a business and employment-based social media platform. Here are the 3 biggest things you need to keep in mind. Instagram has 1 billion users. Does the platform offer tools to share images on social? Are you ready to get more customers through the best social media platforms for businesses? However, Twitter famously limits its users to messages of 280 characters or less. . If people continued to search for that all year, that single blog post would drive over 100,000 views in 1-yearâs time. In addition, youâll need to review the analytics to determine if your content is effective or not.Â. 85% of teenagers and even 38% of people over the age of 65.Â. 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