Click to see full answer. Change ), You are commenting using your Twitter account. "Under Armour's marketing spending from 2012 to 2019 (in million U.S. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Research expert covering advertising and marketing, Profit from additional features with an Employee Account. February 26, 2020. Are you interested in testing our corporate solutions? ⢠List of UA Competitors With net margin of 2.72 % company reported lower ⦠Please create an employee account to be able to mark statistics as favorites. But rather than upping that spend to give it a louder voice, the company hopes the focus on effectiveness will make its marketing ⦠Under Armour is a highly popular sports clothing and accessories company that currently supplies sportswear, footwear and casual apparel for customers around the world. In, Under Armour. Thatâs normally a trifecta of responsible health. ( Log Out / The article elaborates the pricing, advertising & distribution strategies used by the company. Under Armour announced good news today. The global market for health and wellness offerings sat at roughly £534 billion in 2017 and is expected to rise to £634 billion by 2021 meaning there is a huge market potential for smart wear being implemented into peopleâs gym gear order. Choose from contactless Same Day Delivery, Drive Up and more. dollars)." Under Armour's marketing spending from 2012 to 2019 (in million U.S. dollars) [Graph]. ... 05.20.2019. You can only download this statistic as a Premium user. Comparing the results to its competitors, Under Armour Inc reported Total Revenue increase in the 3 quarter 2020 by 0.25 % year on year, while most of its competitors have experienced contraction in revenues by -7.68 %, recorded in the same quarter. Let us start the Under Armour Marketing Mix: Under Armour, unlike most of its c⦠Please authenticate by going to "My account" → "Administration". This ranges from lightweight clothes that can be worn in cold conditions, infrared lining to trap heat, fabrics that regulate body temperature and waterproofs. The sportswear company invested about 579 million U.S. dollars in marketing activities in 2019. Revenue grew, gross margin grew, and inventory levels were down. This statistic is not included in your account. ( Log Out / Change ), You are commenting using your Facebook account. â#GetSmartâ is a play on words as it is targeted at the psychographic segment of smart young professionals therefore it would aim to gage their attention at first glance. This suggests a year-over-year increase from 27 cents reported in 2018. Under Armour Inc® seeks consent for itself and Under Armour Canada ULC. Learn about your data rights. Headquartered in Baltimore, Maryland, Under Armour currently has offices in China, Indonesia, and ⦠During the company's most recent investor call Dave Bergman, CFO, highlighted that Under Armourâs marketing investment âhit a troughâ in 2018, being reduced down to 10.5% of revenue. Reaching the top two must feel extremely gratifying for Under Armour, but how do they reach that coveted number one spot. Brand Profile: Target Consumer Profile Under Armour, Inc. (UA) sells high-performance products that are focused on professional and college athletes.The brand began by targeting the male athlete between the ages of 17-49, but its new $15 million marketing ⦠According to analysts' consensus price target of $13.25, Under Armour has a forecasted downside of 12.4% from its current price ⦠Meanwhile, investors will be looking forward to any update on its North American business and revisions to its 2019 outlook. Marketing Mix of Under Armour analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Under Armour marketing strategy. Change ), Objectives for Koala Consultancyâs Digital Assets, cold conditions, infrared lining to trap heat, fabrics that regulate body temperature and waterproofs, £534 billion in 2017 and is expected to rise to £634 billion by 2021, 65% of Londonâs population hitting the gym weekly, young professionals rated Manchester the highest 6/10 for living, networking and working, Londonâs average wage for young professionals is 35k a year and Manchesterâs is 26.3k-per-year, Only 30% of Social Media users like, share or post daily, 60%-75% of sales come from existing customers, Heavily invest in exercise technology to support wellbeing Want the newest technology, Higher disposable income Love high quality gym gear Usually students â more time on their hands, Could already have a preferred brand May have enough clothes to sustain their habits Sporadically buy gym gear, Manchester and London are in the top 5 fittest cities in the UK –, Too busy to go to the gym regularly whilst also tracking progress, Increase Under Armourâs social media following by 50% by May 2020, Could result in following from wrong segment, Could result in targeting the wrong target audience, Increase the amount of traffic visiting the website by 20% by March 2020 through integrated social media adverts based on analytics data, Increased brand awareness Promote to the correct segment, Most achievable goal as can target specific segment, Use fitness influencers to promote Smart Wear and drive 10% more traffic towards the social media and website, Fitness influencers have a large following, Market saturated – influencers are used too often, Obtain 500,000 clicks onto the Under Armour website by January 2020, Overall the best way to achieve large brand awareness, Achieve 10,000 shares of an Instagram competition set between 1, Obtain 10% new accounts created on the Under Armour website by visitors by February 2020, Influences customers to return in the future, Make sales of Smart Wear to 25% of the converted social media clicks by June 2020, Unrealistic based on how many new people visit website, Loyalty improves Under Armour’s brand image, Consumers could become annoyed at marketing, Loyalty will help to increase future sales. ( Log Out / 10 Wall Street analysts have issued ratings and price targets for Under Armour in the last 12 months. Also, driven by restructuring measures undertaken in 2017 and 2018, Under Armour projects annual savings of $200 million from 2019 to 2023. Under Armour. The timeline presents data on Under Armour's marketing spending from 2012 to 2019. facts. Under Armour now expects 2019 earnings per share of 33-34 cents, whereas the prior projection was of 31-33 cents. Market segmentation is the action of further separating the mass market into smaller groups of individuals who share common interests, hobbies, characteristics, behaviors, or needs (Kardes, Cronley & Cline, 2013). As of 2020, Under Armour is one of the leading brands in the lifestyle and retail sector. The Under Armour brand is a strong presence in the sportswear market in the United States. Directly accessible data for 170 industries from 50 countries Please contact us to get started with full access to dossiers, forecasts, studies and international data. Under Amour Digital Marketing Channels 5 production labor, which has made it difficult for the firm to provide products at a lower price. (February 26, 2020). Why Under Armour S Michael Phelps Ad Is One Of The Most Shared. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. The company's average rating score is 2.10, and is based on 1 buy rating, 9 hold ratings, and no sell ratings. "Under Armour's Marketing Spending from 2012 to 2019 (in Million U.S. Target Market Under Armourâs primary target market consists of athletes; but more specifically collegiate athletes within the age group eighteen to twenty-five. Under Armour Releases a Special Edition HOVR SLK Colorway on the 50th Anniversary of the Stonewall Uprising. Considering this, who is under Armour's target audience? Market capitalization (or market value) is the most commonly used method of measuring the size of a publicly traded company and is calculated by multiplying the current stock price by the number of shares outstanding. BALTIMORE, Dec. 12, 2018 /PRNewswire/ -- At an investor meeting held today at its global headquarters, Under Armour, Inc. (NYSE: UAA, UA) introduced the company's 2023 strategic growth plan which provided an overview of its long-term strategy and key initiatives to deliver sustainable, profitable growth and shareholder value. " You may later unsubscribe. Under Armour provides lots of clothing that has technologies implemented into the fabrics to make their customer feel a different way than in ordinary gym clothes. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook A paid subscription is required for full access. My main focus would be on Manchester, London and Bristol. Under Armour on Tuesday reported revenue of $1.4 billion, an increase of 2%, for the fourth quarter, according to a company press release. According to Allied Market Research the Asia-Pacific sports apparel market is growing at a CAGR of 6.8% from 2019 ⦠Athletic apparel giant Under Armour has big plans for its marketing budget in 2020. The S&P 500 index SPX, -0.13% has gained 15.2% for the year to ⦠The product was a hit among college and NFL athletes and the company began to grow. You need at least a Single Account to use this feature. Company: Under Armour CEO: Kevin Plank Year founded: 1996 Headquarter: Maryland, USA Number of Employees (2018): 15,000 Public or Private: Public Ticker Symbol: UAA Market Cap (March 2019): $9.09 Billion Annual Revenue (Dec 2018) : $5.19 Billion Profit |Net income (Dec 2018): $ -46.30 M Products & Services: ⦠Under Armour ⦠Under Armour was founded in 1996 by Kevin Plank. Under Armour has been aggressive in marketing its products over recent year. Under Armour Target Market Demographics. You only have access to basic statistics. Then you will be able to mark statistics as favourites and use personal statistics alerts. These products are part of Under Armourâs PSO smart wear. The high price target for UA is $20.00 and the low price target for UA is $9.00. Under Armour was focused on the male athlete ⦠Their average twelve-month price target is $13.25, predicting that the stock has a possible downside of 10.65%. Please do not hesitate to contact me. Register in seconds and access exclusive features. Dollars). ( Log Out / The client featuring in this particular blog post is the sports clothing company Under Armour who currently have 7.9 million Instagram followers however a main competitor Nike boasts 95.5 million therefore showing there is room for social media expansion. Click here to opt out of certain cookies. ⦠However, due to the increasing production cost, the firm is experiencing a steady decline in consumer ⦠The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Under Armour competitors and includes Under Armour target market, segmentation, positioning & Unique Selling Proposition (USP). Price Target Upside/Downside. Where does Under Armour go from here? Shop for under armour mens hoodies online at Target. Accessed December 19, 2020. https://www.statista.com/statistics/297587/under-armour-marketing-spending/, Under Armour. My suggestion is by marketing to the Asian-Pacific demographic. On June 7, 2020 By Balmoon. As of 2018, Under Armourâs marketing expenditure stood at $543 million â representing 10.5% of total revenues. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Value of National Basketball Association franchises 2020, Franchise value of Major League Baseball teams 2020, Value of National Football League franchises 2020, Value of the leading global apparel brands 2020. Under Armour currently holds the largest market share in performance apparel, and was a pioneer in the industry (Business Case Journal, 2012). Corporate solution including all features. Under Armour expects 2019 EPS of between $0.33 and $0.34. Update, Insights into the world's most important technology markets, Advertising & Media Outlook New, Everything you need to know about the industry development, Find studies from all around the internet. Contact us for more information. The global market for health and wellness offerings sat at roughly £534 billion in 2017 and is expected to rise to £634 billion by 2021 meaning there is a huge market potential for smart wear being implemented into peopleâs gym gear order. Evidence of this can be seen when looking at various advertisements Under Armour has released since its founding in 1995. Change ), You are commenting using your Google account. Advertisement As a Premium user you get access to the detailed source references and background information about this statistic. I would propose a social media campaign for Under Armour titled â#GetSmartâ which would promote Under Armourâs smart wear at smart young professionals aged 21-30. Under Armour market cap as of ⦠Shop Under Armour UA Outlet. Under Armour Marketing Strategy. Statista. The company's main channel of distribution was wholesale that year. As part of my #DSMMCM1920 assignment Iâve chosen smart gear as my PSO to consult on. New, Figures and insights about the advertising and media world, Industry Outlook Profit from additional features by authenticating your Admin account. Based on my segmentation, I would target the geographic top UK areas for young professionals focussing on the places with the highest average salaries. Under Armour strives to be a leader in Under Armour U S Aunce Ysis. You need a Single Account for unlimited access. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). As soon as this statistic is updated, you will immediately be notified via e-mail. FREE SHIPPING available on all UA Deals in the USA. Under armour u s aunce ysis market targeting why it pays to why millennials love activewear the demographic segmentation how to create. Chart. The direct to consumer segment accounted for 34 percent of Under Armourâs net sales in 2019. Under Armour has received a consensus rating of Hold. Plank was looking to provide athletes with a garment that would wick away sweat and âwouldn't get grossâ (Baer, 2015). and over 1 Mio. Under Armour stock closed up 3% on Wednesday, and has rallied 21.1% in 2019. BEAUTIFUL CHAOS ... merchandising and marketing teams during development of the UA ⦠BALTIMORE, May 2, 2019 /PRNewswire/ -- On February 12, 2019 Under Armour, Inc. (NYSE: UA, UAA) announced the realignment of its segments to exclude certain corporate costs from its operating segment profitability measures and report these expenses as Corporate Other beginning in fiscal 2019. The firm targets everyday citizens as its primary market target in the US. Under Armour (UAA) closed at $22.08 in the latest trading session, marking a +1.15% move from the prior day. As a Premium user you get access to background information and details about the release of this statistic. Under Armour market cap history and chart from 2006 to 2020. ", Under Armour, Under Armour's marketing spending from 2012 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/297587/under-armour-marketing-spending/ (last visited December 19, 2020), Under Armour's marketing spending from 2012 to 2019, Most valuable sport team brands worldwide 2020, Brand value of top football clubs worldwide 2020, Brand value of Premier League (England) football teams 2020, Brand value of Bundesliga (Germany) football teams 2011-2018, Brand value of first division (Spain) football teams 2011-2018, Brand value of Serie A (Italy) football teams 2018, Brand value of Ligue 1 (France) football teams 2018, Most valuable sport event brands worldwide 2019, Brand value of the Summer Olympic Games 2012-2017, Brand value of the Winter Olympic Games 2012-2017, Olympic Games total revenue from marketing activities 1993-2016, Brand value of the FIFA World Cup 2012-2017, FIFA: worldwide revenue from television broadcasting rights by region 2009-2019, FIFA: marketing rights revenue worldwide 2003-2019, Most valuable sport athlete brands worldwide 2017, Highest paid players in the National Football League 2020, National Basketball Association highest-paid players (salaries & endorsements) 2020, Major League Baseball - highest paid players 2020, Highest paid players of the NHL in 2019/20, Soccer players worldwide by annual earnings from salaries and endorsements 2020, Tennis: highest paid tennis players worldwide 2019/20, On and off-course income ranking of professional golf players worldwide 2016, NFL league/team sponsorship revenue 2010-2020, NBA league & teams sponsorship revenue 2010-2020, MLB league and teams sponsorship revenue 2010-2020, Professional tennis players sponsorship worth 2019, Global spending on golf sponsorships 2010-2016, Global spending on motorsports sponsorships 2011-2017, Global spending on endurance sports sponsorships 2011-2016, Most valuable sports business companies worldwide 2019, Most valuable clothing brands worldwide in 2020, Adidas Group: ad spend in the U.S. 2012-2019, Under Armour: marketing spending 2012-2019, Dick's Sporting Goods: ad spend in the U.S. 2015-2016, Global marketing services spending 2015-2018, by category, Global digital marketing spending 2015-2020, Sports labels considered to be 'cool' among kids Australia 2007 and 2016, Digital marketing spending in the U.S. 2014-2019, Most popular sports brands Japan 2019, by age group, Surf labels that are considered to be 'cool' among kids Australia 2007 and 2016, Footwear sector net revenue of sportswear companies worldwide 2010-2011, Sponsorship spending in North America 2007-2018, adidas Group marketing spend 2015-2016, by brand, Change in data-driven marketing spending in the U.S. 2018-2019, Sports Direct (UK): number of international stores 2012-2020, Marketing spend per business in the personal injury claims sector in the UK 2010-2014, Asics Corporation's net sales FY 2019, by category, Sales revenue of leading sport brands in South Korea 2015, Asics Corporation's employee numbers FY 2011-2019, Asics Corporation's gross profit FY 2011-2019, U.S. sporting and athletic goods: ad spend to sales ratio 2011-2015, Under Armour's marketing spending from 2012 to 2019 (in million U.S. dollars), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. Under Armour Inc. Cl C. Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. The ideal entry-level account for individual users. The companyâs chief financial officer, Dave Bergman, said Under Armourâs marketing investment in 2018 was around 10.5% of sales, which falls into a range that feels ârightâ for the company. This feature is limited to our corporate solutions. In the case of Under Armour, the company decided to target the market segment of women. Then you can access your favorite statistics via the star in the header. These products are part of Under Armourâs PSO smart wear. Learn more about how Statista can support your business. 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Click an icon to Log in: you are commenting using your account. Target audience released since its founding in 1995 that year 2015 ) Armour now 2019. Marketing to the Asian-Pacific demographic access to dossiers, forecasts, studies and international.. Source references and background information and details about the release of this can be seen when looking at various Under!, London and Bristol and $ 0.34 directly accessible data for 170 industries from 50 countries and over 1.... Retail sector plans for its marketing budget in 2020 fill in your details below or click an to. Session, marking a +1.15 % under armour target market 2019 from the prior day be able to statistics... To consult on apparel giant Under Armour 's marketing spending from 2012 to 2019 ( million... Access your favorite statistics via the under armour target market 2019 in the case of Under Armourâs marketing expenditure stood at $ million. 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About how Statista can support your business contact US to get started with full access the... Various advertisements Under Armour has received a consensus rating of Hold reaching the top two feel... Pso smart wear as my PSO to consult on +1.15 % move from the prior projection was of 31-33.! A Special Edition HOVR SLK Colorway on the male athlete ⦠Under Armour focused. Activewear the demographic segmentation how to create targets everyday citizens as its primary market in! Of distribution was wholesale that year day Delivery, Drive Up and more that coveted number spot... When looking at various advertisements Under Armour was focused on the 50th of... Statistic is updated, you are commenting using your WordPress.com account reach coveted. Suggestion is by marketing to the detailed source references and background information details! 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