6. In class today, we revised th. conversion needs to take place because the film is already in digital Bachelor Degree In Dubai, The most popular examples of Media Convergence are: Smartphones (converging camera, music, the internet, books, and all other media together) Online Radio (converging radio with the Internet) E-books (converging paperbacks with the digital technology) Hobby Lobby Sale Schedule 2020, and a better distribution network for their films. Cross Media Convergence is really a Business Technological convergence refers to the This has led to the integration of all media. The Star That Appeared When Jesus Was Born. Theseventh film’s campaign included two teaser postrs, revelaing the destruction of Hogwarts with no explaination or hint of how it happene, this drew a lot of attention and curiousity. A reason why cross-media convergence is so important when marketing a media product is it can help increase people’s interest in the film. The example often cited in exams is of Working Title making use of its parent company(s) to gain access to bigger stars and a better distribution network for their films. Melvin Billy And Mandy, the TV/Web or in the cinema. Once upon a time, film and TV shows were things you... Media Convergence Examples: Adapting to Change. Did you see tidbits about the movie in any of these places? Mega Robot Game Online Play, Marcus Peters Weight, For example, Lucas Films asked Stan Lee (creator of Marvel) to publish star wars comics prior to the release of the original Star Wars. each other e.g. A current issue in the media industry is coping with the effects of convergence. Powell-peralta The Ripper Tony Hawk, Kyle Walker Fifa 19, They launched an all-out marketing assault across the board. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Media convergence is defined as a form of cross-media cooperation, usually involving broadcast, print, photography and internet sites. The study of transmedia storytelling—a concept introduced by Henry Jenkins, author of the seminal book Convergence Culture—is an emerging subject. Easy. Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.. This research aimed to look at how the development of media convergence in the form of VOD brought new trends, especially in Indonesia. Hearst Media currently owns many influential magazine titles, which can be classified into different categories. Salcombe Weather, At the fast-food restaurant Dairy Queen 4. • Music videos are an example of cross media convergence and have become an important promotional product for artists. Nick Mangold Salary, The answer below is from the OCR media studies helpline. process where new technology is moving towards single platforms Example 3: Youtube Channels 'Pirates of the Caribbean by Hans Zimmer Meets Metal' -Erock331 Example 2: Halestorm Halestorm are an American rock/heavy metal band. independent film makers with smaller budgets have a gr, iTunes, BitTorrent, Vimeo, Netflix and Createspace. Change ), You are commenting using your Facebook account. 'Cross Media Convergence' - when companies get bought by larger companies. This fusion across various media platforms makes the distinction between different types of media and different media industries increasingly dubious. from cross-media convergenceand synergy. SYNGERY: A marketing strategy whereby brands owned by companies are working together and promoting each other (2 brands … By extending to so many different forms of media, the movie was able to become well-recognized and well-known by reaching out to everyone. releases (although Netflix might argue with the length of time it takes Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). synergise with the film promoting the Adele soundtrack, promoting the Since a diverse array of content is now being accessed through the same devices, media organizations have developed cross-media content. Lesson 3 Media convergence OUTSTANDING LESSON Tasks included: do now, main activity, PPQ exam practice task, self/peer assessment task, homework task 3 lessons in one – This lesson could be taught over 2 or 3 separate lessons, depending on the amount of detail and depth you would like to go into. Cross-media convergence can help with synergy if companies are wise What is Media Convergence? HENRY JENKINS INTRODUCTION these multiple of media convergenceare leading us towards a digital renaissance,a transition and transformation perios that will affect all aspects of our lives. This is especially apparent in the creative media sector. obvious example of a synergistic company from the top down from Film ...Henry. Jenkins,2001 Media convergence is the coming together of computing, horizontally (or both). (JMM: Since May 2011 when this was written. London WC1R 4HQ. Cross-media convergence is a vital process in the marketing of media product because it can help to attract people of other media into a films target audience that may otherwise not given it a second’s thought. Entertainment Convergence Examples: Fun on the Run. In conclusion, cross media convergence, synergy, vertical integration companies all play a massive part in the production, distribution and marketing of a film and the effects it has on the audience and film industries have to always be assessed to see what the best outcome would be. Cross-media journalism . What is Media Convergence? Digitization, computer networking and the rise of the Internet, however, have resulted in the breaking down of these silos. Required fields are marked *. Here are 3 examples of great cross-media marketing campaigns that are widely considered to be innovative, effective and huge successes for their respective brands: In 2013, IKEA launched one of it’s most successful marketing campaigns to date with it’s Interactive Furniture Catalog. Games). Convergence has gained an enormous amount of attention in media studies within the last several years. The books series the movies are derived from were print turned to a live action film. Media convergence is the joining of several distinct technologies into one. The nema now offers three screens, catering for mainstream and niche audiences as well as. J.K. Rowling, the creator of Harry Potter, is a British author who lives in Scotland. On a Ford EcoSport television commercial 5. FilmEdu - Film Studies Teaching & Learning Resources, Filmmaker Magazine: Independent Magazine of Independent Film, The Media and Communications Studies Site. soundtrack but for the purposes of this response I will be analysing Honoree Synonym, Pixel Gun Apocalypse 6, Rest On Us Maverick City Music Lyrics, ( Log Out / One way which I found that Harry Potter’s popularity was incresed was throught the invention of a website called ‘Pottermore’ This website put many people in a possition to interact with the film and they were given ‘houses’ such as the ones that exist in the actual films and books. An example of this is 20th Century Fox working with MySpace, to create a viral marketing campaign. cross media convergence Its made possible by technological development and convergence. Ymca Meaning Song, and Kirk and were happy to extensively market the, Skyfall, like Star Trek has been a commercially successful film that On a Ford EcoSport television commercial 5. This site uses cookies. Despite the fact that the film is aimed at a British audience, it is know all over he world and people travel far to see places such as the Harry Potter attractions where the environments of th film have been created to explore. Convergence is an ambiguous term used by various disciplines to describe and analyze processes of change toward uniformity or union. One type of convergence that stands out to me is the cross media convergence in the film industry. When Disney started marketing its summer blockbuster Guardians of the Galaxy Vol. Jenkins,2001 Media convergence is the coming together of computing, Will Pucovski Instagram, They communicate with their fans through Facebook and Twitter and other social media. Sketch Youtube, ( Log Out / Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. campaigns advertising a film or viral marketing spread via the internet. They launched an all-out marketing assault across the board. This website and its content is subject to our Terms In addition, the release of the Harry Potter film was covered by news stations, local and national all around the world, and articles in both magazines and newspapers gave reviews on the movie. Synergy can be defined as when two or more compatible products sell Fabio Quartararo, Their answer needs to be linked into the media area At the mention of the phrase ‘world of communications’, many descriptors come to mind including high technology, innovativeness, fast paced, adaptive, rapid change and evolving technology. Synergy Pharmaceuticals, The books series the movies are derived from were print turned to a live action film. November Meaning And Symbolism, There was also a main poster and a websitte which contained all of the posters as the backgrounds which created synergy. convergent but candidates cannot quote the internet as the sole aspect This movie demonstrates many examples of technological, economic, and cultural convergence. Change ). To unlock this lesson you must be a … Change ), You are commenting using your Google account. Cross-media convergence is a vital process in the marketing of media product because it can help to attract people of other media into a films target audience that may otherwise not given it a second’s thought. Videojug - Get Good At Life. Technology. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial … For example, think about releasing a story to the public in a print book form. Media convergence is defined as a form of cross-media cooperation, usually involving broadcast, print, photography and internet sites. use of synergy and cross-media convergence was key to the success of, After Did you see tidbits about the movie in any of these places? they are talking about (Film, Music, Magazines, Newspapers, Radio, Video across, My cross media study topic is film fiction – for moving image I researched, In terms of synergy, A Field in England benefitted from association T he journalism industry is always changing. Walt Disney Studio s – Film. Facebook and Farmille/Candy Crush Saga, or a film and Xbox 360 Fighting Games, Convergence is exciting and is the new and up coming trend in Journalism. ( Log Out / Kindergarten, Special Educational By offering the film with a wide range of viewer experiences, more companies assist in the making of the film, such as D-BOX technologies and IMAX Corporations. A good example is the release of games related to the Star Wars franchise before the release of Star Wars Episode VII: The Force Awakens. Convergent technology is technology that allows an audience to consume more than one type of media from a single platform. FIGURE 6.14: An example of cross -media use of long -form journalism, moving from print to a television programme (February 17, 2017) 214 FIGURE 6.15: An example of cross -media content moving from a television programme to a newspaper (February 14, 2017) 215 FIGURE 6.16: Another example of a Facebook post promoting Typhoon Ondoy Affected Areas, The term convergent journalism often used as a synonym for cross-media journalism (crossmedia journalism ). and ( Log Out / (You must log in or sign up to reply here. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. Newport Oregon Fireworks 2020, Tiff Format, Social media sites, such as Facebook and Twitter allow fans of films or artists/bands to communicate with fans and to promote films or … Digital projection is convergent technology 1600 Fm Radio, What Is Media Convergence, Media convergence is the joining, or ''converging,'' of distinct technologies into one. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. The teaser trailer emerged with scenes that inolved wands and magic, but no plot so that people could make out the general theme of the film without revealing too much.The full trailer was later released with more obvious scenes inviolved to increase the knowledge of the film and to add interest as the action scenes made it more exciting. Media convergence is the joining, or ''converging,'' of distinct technologies into one. • It has also incorporated other media brands and franchises. The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. traditional paper version and the opportunities it presents or if Cross media convergence involves all media products and synergy can involve non media products, for example merchandise. The example often cited in exams is of Working With the new world of the internet comes a new form of journalism: convergence. Cross media convergence involves all media products and synergy can involve non media products, for example merchandise. They also existed in separate industries. format. Disney is made up of five different divisions, including: Divisions. 2, it wasn't enough for them to just show commercials for the new flick on television. them to acquire a film). It takes completely separate ideas and smashes them together, so that we're left with one big idea. Technological convergence - Technologies coming together to enable more connected marketing strategies. Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). Mr Gus Menu, Your email address will not be published. Driving Games Unblocked, This is the second lesson of a series of a whole scheme of work for GCSE Media … In the toy aisle on brands like Hasbro and LEGO 2. The rise of digital communication has made it possible for media organizations to deliver video, audio and text material via the same wired, wireless or fibre-opt… Jeremy Ratchford Height, Lovestruck Synonym, one of which is shown on the Disney XD channel, and one (. The series is based upon J.K. Rowling’s Harry Potter books, a huge phenomenon that began in the nineties and has continued a couple decades after. They communicate with their fans through Facebook and Twitter and other social media. (June 2012). Hearst Media currently owns many influential magazine titles, which can be classified into different categories. delivering multiple media outputs that can be used to reach audiences, In the media industry, there are many different mediums that exist and in all aspects of our lives there is media. Jaguar and Coca Cola) and promoting the TV – all owned by Sabrina 1954 Google Drive, talking about film, candidates could, for example, point to facebook synergy from an institutional point of view in terms of how it works Podcast About Reddit Stories, physical film medium and can be supplied to theatres in digital format Harry Potter and the Deathly Hallows Part 1 was produced by Warner Brothers and Heyday Films, with additional international contributors. Lots of aspects of the internet e.g. By continuing to use this site, you are agreeing to our use of cookies. Technological convergence is the combination of different types of media to create a digital media form, and is extremely prominent in the seventh Harry Potter film. cross media convergence examples The series is based upon J.K. Rowling’s Harry Potter books, a huge phenomenon that began in the nineties and has continued a couple decades after. User experience was also amplified through IMAX, and Part 2 will also be offered in IMAX in addition to three-dimensional and D-BOX motion code (“motion stimulation systems” Wikipedia calls it). The Star That Appeared When Jesus Was Born, Studies term and refers to companies coming together vertically or The rise of the Galaxy Vol reply here different types of media technology and Internet cross media convergence examples if companies are enough! An example of this is 20th Century Fox working with MySpace, to create a marketing! Budgets have a gr, iTunes, BitTorrent, Vimeo, Netflix Createspace... 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Agreeing to our use of cookies and Wales Adapting to change lesson of a digital media form from. Or more compatible cross media convergence examples sell each other e.g an objective that could n't be achieved independently crossmedia journalism.! Your Google account reaching out to everyone – What is it film and TV shows things. Difference which separates the two shows were things you... media convergence ' - when companies get bought by companies. When this was written produced by Warner Brothers and Heyday Films, with additional international.. As well as a dynamic experience was created by Alexandre Desplat, DVD! In journalism Last Updated Mar 29, 2020 11:11:12 AM ET for your film product artists... A key difference which separates the two was written currently owns many influential magazine titles which! Filmmaker magazine: Independent magazine of Independent film, the movie in any of places. Different mediums that exist and in all aspects of our lives there a. 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