She believes that her entire journey as an entrepreneur contains valuable lessons, none of which she would take back. by Bob Benenson, FamilyFarmed In five short years since its launch, Simple Mills has enjoyed remarkable growth with its packaged baked goods and baking products, all of which are gluten free, grain free, soy free, non-GMO, and Paleo friendly. She began her career as a Deloitte management consultant and launched Simple Mills in 2012. Katlin believes that less is more and this is where … The company was founded in 2012 by CEO Katlin Smith and is based in Chicago (www.simplemills.com). Katlin Smith of Simple Mills was recently on the Today show. I felt so much passion about starting Simple Mills and wanted to do what it takes to make it happen. Katlin Smith is CEO of Simple Mills, which makes gluten-free baking mixes. Simple Mills CEO Katlin Smith Named to Forbes 30 Under 30 List . Katlin Smith is the founder and CEO of Simple Mills, a brand at the forefront of the clean-ingredient, natural food movement. Clean Food Advocate Founded the Fastest -Growing Natural Baking Mix & Cracker Brand . About. Forbes 30 Under 30 Class of 2017, a highly respected roster of the Joint pain led Katlin Smith, 28, to take a hard look at eating habits and then create a company, Simple Mills, that makes natural baking mixes. Recently I had the opportunity to meet the Simple Mills CEO and Founder Katlin Smith and taste some of her gluten free baking mixes. Chicago-based Simple Mills, founded by Katlin Smith, is at the forefront of the clean food movement with a line of natural baking mixes, crackers, cookies, and frostings that are free of gluten, grain, dairy, soy, GMOs, excessive sugar, and artificial flavors and fillers. Often as investors, we are asked why we invest. Simple Mills. Find out how Katlin created Simple Mills while still working full-time, why she believes eating better is better for physical and mental health, and where her company is going next. Simple Mills: Katlin Smith Katlin Smith is the champion of 100% label transparency, real ingredients and on a mission to clean up the middle of the grocery store. Watch "Simple Mills CEO Katlin Smith On The Company's Rapid Growth ", an archived episode of The Watch List originally aired 05/20/2019 on the TD Ameritrade Network. The company's products are made with natural ingredients that are carefully selected in order to maximize nutrient density and minimize negative effects on the body, providing customers with full-body, inside-out. CHICAGO (January 11, 2017) – Katlin Smith, founder and CEO of Chicago-based Simple Mills, has been named to the . Katlin Smith CEO and Founder of Simple Mills View Full Profile. Watch this video. We love anyone who makes knowing what we are eating easier, healthier and more transparent —and gets it, that snacking is life! This episode of Chicago CEOs features Katlin Smith, founder and CEO of Simple Mills. CHICAGO — Communication and a pinch of creativity have helped Simple Mills tackle challenges brought on by the coronavirus (COVID-19) pandemic. @theeverygirl / #TheEverygirl. NEW YORK, NY—October 7, 2019 – Vestar Capital Partners today announced that it is has entered into an agreement to make a minority investment in Simple Mills, the number one clean-label baking mix and cracker brand and number three cookie brand in the natural channel. One of the things I admire most about Katlin Smith is her foundational decision to never use any gums, additives, or natural flavors in Simple Mills' baking mixes, cookies, and crackers. Now, as this gluten-free brand expands into more grocery categories, founder Katlin Smith is quick to point out that, “it’s not about what Simple Mills products don’t offer, it’s about what they do offer.” Read on to learn what Smith has to say about the innovation that is still at this brand’s core. Good Food News | June 14, 2018 Simple Mills’ Katlin Smith: From 0 to 13,000 (Stores) In Five Years. Katlin Smith, Simple Mills. I am a seed investor in Simple Mills. Katlin Smith is the founder and CEO of Simple Mills, a Chicago-based company at the forefront of a clean food movement that is shaping the next generation of natural foods. She began her career as a Deloitte management consultant and launched Simple Mills in 2012. Katlin Smith is the founder and CEO of Simple Mills, a Chicago-based company at the forefront of a clean food movement that is shaping the next generation of natural foods. top. She was very open and candid about her life, her own medical issues and why she feels so passionate about using the healthiest ingredients in all of her mixes. I think you will get the gist of why people invested in Katlin when she was raising money for her company. Running a food-based startup that had a $8.2 million turnover in the last quarter can be exhausting to say the least. Named to the Forbes 30 Under 30 Class of 2017, Smith launched Simple Mills in 2013 to provide a cleaner alternative to the natural baking mixes then on the market. In five short years since its launch, Simple Mills has enjoyed remarkable growth with its packaged baked goods and baking products, all of which are gluten free, grain free, soy free, non-GMO, and Paleo friendly. Vestar Capital Partners to Make Minority Investment in Simple Mills. Katlin Smith founded the company as she was cleaning up her diet and now helps consumers do the same. “I think flexibility is the name of the game,” said Katlin Smith, founder and chief executive officer of the snack and baking mix brand. Katlin chose to stay true to the mission, purpose, and vision of Simple Mills to create a strong brand and gain consumer trust. Katlin Smith: That went on for about 9 months. But Katlin Smith, Founder and CEO of Simple Mills, knows that more often, innovation comes about by mistake. Simple Mills General Information Description. “Our team has been very fluid, working and reworking and reworking plans. Katlin Smith is the founder and CEO of Simple Mills, a brand at the forefront of the clean-ingredient, natural food movement. Katlin Smith believes that a healthy diet means a better life, and she has the degrees to prove it. The difference, said Katlin Smith, founder and chief executive officer, starts on the ingredients panel. MEET SIMPLE MILLS CEO & FOUNDER KATLIN SMITH. Simple Mill’s products are distributed in more than 16,000 stores including Whole Foods, Kroger, Publix, Safeway, and Target. But for Katlin Smith, keeping things simple is the secret ingredient to her success with Simple Mills, an all-natural baking mix and foods company that uses recognizable, natural ingredients in place of things like high-fructose corn syrup and artificial ingredients. The two will aid in integrating sustainability, regenerative agriculture, and strategic sourcing strategies into the company’s product design and supply chain. How To Accelerate Your Personal Growth. Katlin Smith is the founder of Simple Mills, a food company that produces all natural, grain-free, gluten-free, refined sugar-free, paleo-friendly, almond flour-based baking mixes. Katlin has a knack for simplifying the complex, whether it is ingredient labels or the various issues entrepreneurs face. She hails from North Carolina and has transplanted to Chicago to grow her business. katlin smith _founder & ceo simple mills. Named to the Forbes 30 Under 30 Class of 2017, Smith launched Simple Mills in 2013 to provide a cleaner alternative to the natural baking mixes then on the market. Vestar will assist Simple Mills with new product development, brand-building and distribution expansion. Katlin-Smith-Simple-Mills-The-Everygirl-2 Follow Us On Instagram. Katlin has a knack for simplifying the complex, whether it is ingredient labels or the various issues entrepreneurs face. Katlin Smith is the founder and CEO of Simple Mills, a brand at the forefront of the clean-ingredient, natural food movement. Katlin Smith is a named 30 under 30, an Inc Magazine Contributor, and the Founder and CEO of Simple Mills. Katlin Smith is the founder and CEO of Simple Mills, a Chicago-based company at the forefront of a clean food movement that is shaping the next generation of natural foods. 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