The brand’s products range from luxury suitcases and leather goods shoes, watches, jewelry, accessories, sunglasses and even books. LVMH has successfully preserved a family spirit that places priority on long-term vision. The company hires finest craftsmen and ensures that the product is completely unique. It makes 100% pure leather products and pays utmost care to not let be the designs and make of the product easily imitable. The positioning strategy (1) determines total resources to be used for the marketing program; (2) indicates how to allocate the resources among products, distribution, price advertising, and personal selling; and (3) allocates the resources within each program component. Louis Vuitton Malletier, commonly known as Louis Vuitton or LV, is a French fashion house founded in 1854 by Louis Vuitton. Each of them have a strong personality and history, and have succeeded to match their ready-to … These marketing positioning decisions: Are interrelated with the first constraining the second, and the second … How come? Consider an example: both Louis Vuitton and GAP sell clothes. Louis Vuitton SWOT Analysis Louis Vuitton Strengths Below are the Strengths in the SWOT Analysis of Louis Vuitton: 1. In a luxury or a high-end segment garnering reputation is absolutely necessary for the survival of the brand. Louis Vuitton and Hermes, top specialists of leather have to face fierce competition among fashion houses such as Christian Dior, Chanel, Prada, Gucci and Versace. Louis Vuitton Positioning Elegant and modern apparels and accessories. Why? By Ellen Hammett 29 May 2018 12:01 am. Weakness of Louis Vuitton – Internal Strategic Factors . Its primary source of promotion is print media. In the BCG matrix its apparel business, ready to wear leather items and sunglasses is Stars while shoes, watches and jewellery are question marks in the BCG matrix due to competition from a large number of small and big players in these segments. Global Expansion: LV is aggressively expanding its operationsin developed as well as under developed nations which are helping the company in increasing its sales a… While in the beginning it was mostly chests and trunks, today you can find the famous LV logo on clothes, shoes, perfumes, watches, jewelry, accessories, sunglasses and even books. 1 An Analysis of Competitive Strategies of LVMH Table of contents Contents Pages 1.0 Introduction: 2 2.0 Market Positioning strategies of LVMH : 2 2.1 Porter Five forces analysis of LVMH : 2 2.2 Porter Generic Strategies comparisons: 2 2.3 Resources based view of LVMH: 5 2.4 Core competencies of LVMH: 5 2.5 Dynamic capabilities of LVMH: 5-7 2.6 … Premium positioning. Louis Vuitton has employed a promotional strategy for its products with the help of celebrity endorsements. Since traveling is an art, then owing a Louis Vuitton product makes you part of that art. The company believes in having their own stores. Companies in this segment are more focused on the service part, promotions through different mediums and creation of touch points. It is a pioneer brand manufacturing, designing and marketing products for both men and women. The Louis Vuitton brand is the most valuable brand in luxury, according to a new study from Millward Brown. The research methodology and design method would require both main and secondary sources to produce significant li… How to Become a Virtual Assistant and Work Remotely? But in a world with knock offs on street tables from New York to … From the year 2006-2012 it has named as world’s most valuable in the list of luxury brands. Louis Vuitton Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Famous actors like Jennifer Lopez, Kate Moss, Scarlett Johansson and Uma Thurman have been associated with the brand as its ambassadors. LV markets its products & accessories through its own outlets globally and through supermarkets /apparel chains which help them to counter counterfeit products and at the same time control the quality and product pricing. Quizzes test your expertise in business and Skill tests evaluate your management traits. Louis Vuitton China strategy. Visual identity is Monogram Canvas on LV products brand. Based on this a judgement of the industry's profitability can be made and used in strategic planning. On July 24th 2012, LV opened up its biggest exclusive store in mainland China—Louis Vuitton House Shanghai which is considered as an important step to LV’s China strategy. Well, for starters China was on its way to become world’s largest economy. Download file to see previous pages In addition, the motivation of its employees can be considered a marketing strategy of this company because of the fact that these employees provide such great services to the customers that the latter are encouraged to return to the Vuitton stores (Christensen et al 38). Louis Vuitton makes finest bags, unique dresses, designer shoes, and exquisite watches. Marketing Mix of Louis Vuitton analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Louis Vuitton marketing strategy. Hence, this covers the Louis Vuitton marketing mix. SWOT analysis a highly interactive process and requires effective coordination among various departments within the company such as – marketing, finance, operations, management information systems and strategic planning. 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Louis Vuitton was the first luxury brand to open a WeChat service account in 2012, realizing the intimate nature of this one-on-one message tool, and creating a customer-centric WeChat strategy. Luxury strategies: Vuitton Analysis 1. Popularly known with name LV, Louis Vuitton has been successful in emerging as one of the best luxury brands. According to the Garner L2 report, Louis Vuitton boasts the most sophisticated brand zone feature on WeChat. The slogan "The Art of Traveling" set new standards for a luxury lifestyle. Some of the influential brand endorsers of LV are Michael Phelps, Angelina Jolie, Bono and the recent one is Will Smith’s son Jaden. Louis Vuitton Brand Positioning. Since the target customers of the brand are elite and upper middle class customers, Louis Vuitton uses premium pricing policy to price its products. 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